Technology is giving the beauty industry a makeover. Beauty is no longer skin deep—it’s about health—skin care, hair treatment, and what lies beneath.
The BeautyTech Summit at CES 2017 (the annual Consumer Electronics Show) from January 5-8 at the Las Vegas Convention Center assembles the industry’s biggest names and advancements.
This year’s gadgets allow consumers to self-educate and self-treat beauty issues they would typically turn to doctors or professionals for. Augmented and virtual reality systems analyze problems, correct imperfections, and teach proper techniques—all personalized to the consumer.
See some of the best beauty products debuting at CES 2017.
HiMirror, one of the world’s first smart beauty mirrors, just unveiled its new Plus edition and accompanying HiSkin device. The Basic model, retailing at $189, was named a CES 2017 Innovation Awards Honoree in the Smart Home product category.
The product’s touch-free design completes a personalized analysis of your skin by just taking your picture. The examination breaks down surface-level flaws such as complexion, sun damage, pores, and wrinkles—then recommends products and routines to fix every flaw.
The Plus model, which costs $259, features LED makeup lighting for five different environmental settings: sunset view, sunny outdoors, bright office, shopping mall or supermarket, and restaurant or party venue.
The upgrade also includes increased memory to record and track your skin analysis results over a period of time.
HiSkin, a hand-held device that connects to the HiMirror, brings the analysis to a deeper level. With a single click, the $50 gadget evaluates the skin’s cuticle moisture, subcutaneous pigmentation, dark circles, acne scars, and environmental factors.
“With the addition of HiMirror Plus and HiSkin, users can now have access to information often reserved for (expensive) dermatologist visits and proactively ward off visible signs of aging,” Simon Shen, CEO of HiMirror and its parent company, said in a press release.
Samsung’s S-Skin also analyzes and tracks skin condition—but it treats problems with “microneedle” patches that penetrate the skin with special ingredients and take measurements simultaneously.
The product injected treats wrinkles and blemishes, and the needles measure hydration, redness, and melanin. The pod-shaped device then offers different LED light settings to rid dark spots and purify complexion. There hasn’t yet been a review of what kind of pain or sensation this microneedle process may cause.
In terms of personalized haircare, The Kérastase Hair Coach by L’Oreal is like a hair advisor in brush form. The smart brush, retailing just under $200, trains consumers to improve their brushing techniques by vibrating when stroked too hard.
The battery-powered, water-resistant brush also contains a built-in microphone to record the sounds of frizzy, dry, or breaking hair. Other sensors analyze the effects of heat (like straighteners) and products (like dye) on the hair’s health—then provide product and technique recommendations to repair.
“One of the biggest challenges when brushing your hair is making sure you don’t brush too hard and break the fibers,” Guive Balooch, global vice president of L’Oréal’s research and innovation technology incubator, told the BBC. “That can lead to damage of hair that doesn’t look good for consumers.”