The IDC released a new report, and Apple has moved into second place among wearables, thanks to the Apple Watch.

The battle continues between Fitbit and Apple among the top wearable gadgets. Fitbit has inevitably taken the lead as it has been reported that Apple has shipped close to 3.8 million units in the second quarter of 2015 and their figure is just 0.8 units less than Fitbit’s total units shipped. These statistics clearly demonstrate that Apple has nearly 20% of the wearable market and Fitbit has above 25% or so. Throughout the entire industry, 18.1 million wearable gadgets were shipped in the second quarter, which increased by 224.2% from the 5.6 million that were shipped during this time, however based in the previous quarter.

Although Apple could be benefiting from the early controversial news of the Apple Watch, IDC stated that, within the approaching months, there is a very strong potential for the Apple Watch to keep increasing its market share. The company has stated that Apple is in the midst of launching and signing agreements with some third-party dealers for their Watch. However, Apple has only reached out to 18 markets thus far.


  1. Fitbit is the leading fitness tracker:
    As per previously stated, it can be easily said that Fitbit outsold the rest of the entire fitness tracking market apart from Apple. The entire industry viewed an increase in sales throughout the holiday season, however, it appears that during the spring Fitbit noted a second increase in sales. Fitbit provided a filing to the Securities and Exchange Commission in the month of May, where they sold off 20.8 million devices between the months of September and March.
  2. Shoppers prefer Fitbit:
    Shoppers have acknowledged that Fitbit products are most commonly sold online. More than 45% of the online sales of the company take place from which implies that purchasers are fond of Fitbit, more than Apple.
  3. Apple Watch and Fitbit are for different users:
    The Apple Watch and Fitbit’s fitness trackers are made for different users. Fitbit’s comparative price makes the number of audience wider than that of Apple. The devices of Fitbit are solely focused on fitness, conversely the Apple Watch is a smartwatch with more communication features apart from fitness-tracking functions. It has been stated that less than 5% of people who have purchased Fitbit have also purchased Apple Watch, whereas 12% of those who have purchased an Apple Watch have purchased Fitbit.